Do you have a website that has little or no traffic?

The old mantra of “build it and they will come” does not work in the world of the web. You must optimize and promote your website in order to be successful.

We offer fully integrated programs customized to fit your needs that will provide a return on your investment. More on Search Engine Optimization (SEO) & Marketing (SEM)

Our objective at Congdon Web is to implement a creative and productive search engine optimization and marketing program that will drive traffic to your website(s). 

There are two methods to become visible to the search engines.  At Congdon Web we refer to these methods as Search Engine Optimization (SEO) and Search Engine Marketing (SEM).  We can view each as an individual program or as a single program together depending on your business requirements.

Search Engine Optimization (SEO) or organic optimization is a longer-term program that enables your website to get ranked in the search engines without paying them for placement.  Modern Search Engine Optimization is much more than just applying keywords to your website.  There are many factors that must be taken into account to have a successful Search Engine Optimization program.  Learn more about our Search Engine Optimization (SEO) programs»»

Search Engine Marketing (SEM) or pay-per-click has an immediate impact on your placement within the search engines.  Search Engine Marketing is more than just putting your advertisement on a search engine.  Our Search Engine Marketing program can also include arranging advertisement on industry portals and other forms of online advertising.  Congdon Web can help you wade through the details and manage your entire campaign.  However, we believe the search marketing campaigns can be better managed directly by the client with us providing consultative expertise.  Learn more about our Search Engine Marketing Programs»»   

Search Engine Optimization

All of our Search Engine Optimization (SEO) programs include the following:

  • A detailed consultation to understand your business and it goals
  • Develop the overall optimization strategy
  • A complete analysis of your existing website using industry standard tools
  • Keyword/phrase brainstorming with the client to develop as list
  • Rank the Keywords in order of importance to the business
  • Begin to develop phrases from the selected keywords
  • Work with the client to begin to develop new content for the site to include keywords
  • Work with the client to create title tags, meta descriptions, meta tags, and alt tags
  • Submit the site to directories and search engines as needed
  • Develop a linking strategy that believed to be the most valuable to the program
  • Assist the client with implementation of the linking strategy

As part of the Search Engine Optimization (SEO) program, Congdon Web will provide the following on a monthly basis:

  • Detailed ranking reports for the major search engines (Google, Yahoo, and MSN)
  • Detailed website traffic reporting as long as Congdon Web has access to the log files
  • Website analysis reports when major changes are made to the site
  • Ongoing consultation
  • Keyword reviews
  • Copywriting assistance based on keyword reviews

Below are some optional services that can be combined with our Search Engine Optimization (SEO) programs.  Many may have discounts for combining services.

  • Search Engine Marketing (pay-per-click and online advertising campaign management)
  • Continued assistance with link building strategies and implementation
  • Email marketing campaigns
  • Website development and hosting

Pricing

The cost of our Search Engine Optimization (SEM) programs is based on the size and scope of the project.  There are many factors that can impact the pricing such as the size of the website being optimized, the competitive nature of the keywords, and the involvement of the client. 

Please contact us today for a free analysis and consultation.

Search Engine Marketing

All of our Search Engine Marketing (SEM) programs include the following:

  • A detailed consultation to understand your business and it goals
  • Develop the overall optimization strategy
  • A complete analysis of your existing website using industry standard tools
  • Keyword/phrase brainstorming with the client to develop as list
  • Rank the Keywords in order of importance to the business
  • Begin to develop phrases from the selected keywords
  • Search Engine Marketing (pay-per-click and online advertising campaign management)

Below are some optional services that can be combined with our Search Engine Optimization (SEO) programs.  Many may have discounts for combining services.

  • Search Engine Optimization
  • Continued assistance with link building strategies and implementation
  • Email marketing campaigns
  • Website development and hosting

Pricing

The cost of our Search Engine Marketing (SEM) programs is based on the size and scope of the project.  There are many factors that can impact the pricing such as the size of the website being marketed, the competitive nature of the keywords, and the involvement of the client. 

Please contact us today for a free analysis and consultation.

 

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